Practical training for product managers

FSC Professional Certified Product Manager Practical Training

training purpose】

    ◆ The product manager system (product marketing) was introduced to China in the late 1990s and became popular throughout the country in just 10 years. Product manager is the core and soul of product marketing. This has also attracted many talented, capable and ambitious talents to join the profession of product manager. However, the current training for product managers, especially for product managers with local Chinese characteristics, is basically a blank.

    ◆ The author of this course is an earlier product manager in China. Based on many years of product manager work experience, he tailor-made the "Product Manager Practice" course for Chinese product managers. At the same time, the course will combine the cases of Lenovo, Li Ning, Shanghai Jahwa, P&G, China Mobile, Yahoo China, 3721, China Talent and other local Chinese companies to allow students to discuss key issues facing product management. Through this course, product managers will achieve the following goals:

    1. How to become a good product manager?

    2. The key factors for the rapid success of new product managers?

    3. How do you view your competitors?

    4. How to realize the real progress from brand building to brand management?

    5. How to analyze customer behavior from the perspective of product managers?

    6. How to formulate a 4P strategy?

    7. How to get your marketing analysis report recognized?

    8. Five major challenges and countermeasures for new product launches

    9. How to find product marketing problems through data analysis?

【Participants】

    ◆ General manager, product manager, marketing manager, marketing director, marketing manager

[Course core content]

part1: the role and function of the product manager

    ◆ Development of Product Manager System

    ◆ Marketing and product manager system

    ◆ Roles and responsibilities of product managers

    ◆ The career development path of product managers

    ◆ Case discussion: 1 case discusses the problems faced by new product managers

    Chapter time: 2 hours

Part 2: Strategy and plan of major marketing

    ◆ Analysis of the industry's 5 forces

    ◆ 4C analysis of marketing strategy

    ◆ STP analysis (market segmentation, target market selection, market positioning)

    ◆ Competitive strategies in different markets

    ◆ 4P strategy (product strategy, channel strategy, price strategy, promotion strategy)

    ◆ Develop marketing mix and action plan

    ◆ Presentation of marketing strategy

    ◆ Case discussion: 2 cases discuss industry analysis, channel strategy, price strategy, and competition strategy

    Chapter time: 6 hours

Part 3: New product release management

    ◆ Market research and testing

    ◆ Product project management

    ◆ New product market promotion

    ◆ Product release check

    ◆ Case discussion: 2 cases discuss market testing and product release inspection

    Chapter time: 5 hours

Part 4: Product Operation Management

    ◆ The concept of product operation

    ◆ Marketing audit

    ◆ Product management data analysis

    ◆ Business Management

    ◆ Customer Service and Management

    ◆ Daily report of product manager

    ◆ Case discussion: 1 case discussion data analysis system, customer management

    Chapter time: 2 hours

Part 5: Course Summary

[Lecturer] Teacher Hu

    ◆ China Product Director of a Fortune 500 company

    ◆ Senior product management and marketing professional manager, MBA from Peking University

    ◆ Professionally engaged in product manager and marketing management work in several well-known domestic companies and internationally well-known multinational companies for 7 years, and successively established and improved product management and sales management systems for many well-known companies. In particular, he has deep attainments and experience in the field of product marketing and management, successfully presided over the release of more than 10 products

    ◆ Its product management (combat type) series of courses incorporate years of product marketing and management practical experience and advanced marketing concepts, combined with a large number of local practical cases in China, and the teaching content is more abundant and practical

    ◆ The series of marketing training courses hosted have trained thousands of business backbones for many companies